Unlock the secrets to building a powerful personal brand and avoiding the number one mistake that could be sabotaging your growth. In this video, my friend Chris Do and I share actionable advice, step-by-step strategies, and proven frameworks to transform your business, grow a real, engaged audience, and leverage authentic storytelling for success. From creating short-form content to mastering digital marketing techniques, you'll discover how to stand out and connect with your audience in meaningful ways.
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Join us as we break down myths around personal branding, discuss the importance of a unique perspective, and explore how to shift from commodity to premium positioning. Featuring insights from industry leaders, this conversation is packed with valuable tips to help you monetize your platform, gain Instagram followers, and drive business growth.
#neelhome #personalbrand #contentstrategy
CHAPTERS:
00:00 - Intro
01:27 - Biggest Lie About Personal Branding
03:51 - What is a Personal Brand
10:35 - Why People Fail Before They Start
17:10 - How to Get More Views on Your Content
20:45 - Creating a Curiosity Gap in Your Content
26:40 - Your Source Code
28:43 - Your Backstory
30:41 - Your Origin Story
33:40 - Product Storytelling vs. Commodity
37:05 - How to Stand Out in a Sea of Bland
39:54 - Being a Correct Contrarian
45:00 - Playing Against Type
47:48 - Strategies for Low View Counts
51:10 - The Importance of Storytelling
55:33 - When to Start Selling
59:21 - The Rise of the DIY Trend
1:00:50 - Going Against the Grain
1:05:15 - How to Connect with Chris
