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Should you trust reviews?

Business Daily

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Trip Advisor - Rooting Out Fake Reviews

A genuine reviewer is just going to share their experience with us, good or bad. In the case of a fake review ivise, their motivations very different. There trying to get a business may be up or down in the rankings theye try n a shift tat maybe the average rating of a business. And so it's those connections between reviews that often show up in the technology we use, that help us identify when something suspicious is going up.

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