In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.

Key Takeaways

01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design

Links

Connect with Charli

Subscribe and stay in touch

72. ABM Strategy: From Pilot to Scale

Let’s talk ABM

Fabiana's path from field marketing to ABM

The AI-powered Podcast Player