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Recode Decode: Square CFO Sarah Friar and Instacart CEO Apoorva Mehta

Decoder with Nilay Patel

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Future Service Fees, Partnership with Aldi, Pricing Improvements, and Absence of Walmart and Trader Joe's as Partners

Exploring the possibility of additional service fees for grocery delivery in the US and the advantages of the recent collaboration with Aldi, including discounts on select items. The chapter also addresses the platform's growth, strategies to enhance pricing through partnerships with renowned brands, and notable exclusions like Walmart and Trader Joe's as partners.

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