2min chapter

Seller Sessions Amazon FBA and Private Label cover image

70 Launches in Six Months with Amazon Seller Matt Altman

Seller Sessions Amazon FBA and Private Label

CHAPTER

How Do You Plan Your Launches?

I've not really seen any profiles where outside of sponsor product Yeah, we really haven't either We do three campaigns at the beginning one well more than three campaigns But kind of three setups. One is exact match single campaigns for each of the 10 to 15 keywords So we really want to target The second campaign that we go ahead and set up is a it's a sponsor product asin targeting campaign Andreally they're just trying to get as much of that correlation of hey these products did well for these keywords in the past It should correlate us with those keywords kind of thing. Then the third one that we do is we always just set up a little bit of sponsored display across those same competitors Really

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