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The PR Week: 3.30.2023 - Therese Caruso, Zeno Group

The PR Week

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The Future of Social Fakery

A fake image of the Pope in Balenciaga gear has gone viral on social media. PRRixown's Diana Bradley says this is going to be a huge thing with deep fakes and extreme use of AI. "I'm not really sure it's a great move at all, especially with this younger group," she adds.

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