Optimizing to a CPA?

We're getting like seven dollar emales on purchase optimized campaigns. So even if our roas is not quite the same, or if we are the same, that's a ton of incremental asset building that we're doing. That, i think e would get a better l t v to ca over the long term. And so in triple will, we can look at cost per email sign up. But again, w this is not brand but this is brand performance. You obviously have floes on the back and et cetera,. where these touch points are going to be weighed cheaper than a proper paid medium.