The Duct Tape Marketing Podcast cover image

Fractional CMOs As Strategy Architects with Angelo Ponzi

The Duct Tape Marketing Podcast

CHAPTER

Strategic Consulting: Aligning Goals and Assessments

This chapter highlights the critical role of aligning a client's perceived needs with their actual circumstances in consulting engagements. It also emphasizes the necessity of setting realistic revenue goals through data analysis and maintaining consistency in marketing tasks within a strategic framework.

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