The Cardone Zone cover image

Grant revisits his New York Times best-selling list title, 'IF YOU'RE NOT FIRST, YOU'RE LAST': Essential skills and attitude to reach success

The Cardone Zone

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Embracing Unreasonable Actions for Success

The chapter stresses the significance of embracing unreasonable actions, challenging social norms, and standing out in the marketplace to achieve success in business. It uses examples from history and modern business to highlight how acting irrationally can lead to significant achievements even during economic contractions.

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