Bonus: Naming Wins and Fails with Rob Meyerson
A Change of Brand
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Changing the Name of a Sports Team Is a Bad Idea.
You get a sense that it just means virtually nothing and is just three very normal boring words. Even on the design side, you know, the design sort of went that route where they kept some of the colors in place and they tried to create some visual recognition. There are plenty of ideas that are inoffensive but also not super boring.
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