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Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)

Apptivate: App Marketing Explained

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How Do You Measure That Your Ads Are Addressing Inclusion?

How do you measure that your ads are addressing this idea of inclusivity? Is it more just utilizing things like focus groups, diverse focus groups, for example to ensure that you're meeting all these goals? Or is it more metric-oriented, right? Is there ways that you actually measure this to make sure that you're addressing this properly? Yes. Some simple things are reading the comments, reading as well the story use because sometimes it also impacts your reviews and people share the feedback on the reviews,. Can help and also ask for feedback and maybe doing some quantitative analysis with a survey for instance.

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