NLW breaks down five ways businesses are already using OpenAI’s Sora 2 model — from product design and e-commerce video automation to creative marketing campaigns and new content platform opportunities. He also shares a practical guide to prompting for the best Sora results, explaining how to balance creativity with control and why “style and structure” matter most for high-quality output. Plus, in the headlines: Nvidia says 100% of its engineers now use AI coding tools like Cursor, Google launches Gemini 2.5 for computer use, Anthropic partners with IBM and Deloitte, and xAI releases a major upgrade to its Imagine video model.

Brought to you by:

Is your enterprise ready for the future of agentic AI?

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit AGNTCY.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit Outshift Internet of Agents⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Try Notion AI today with Notion 3.0 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ntn.so/nlw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Insightwise - AI for the entire consulting lifecycle ⁠⁠⁠⁠⁠⁠https://www.insightwise.ai/⁠⁠⁠⁠⁠⁠

Robots & Pencils - Cloud-native AI solutions that power results ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://robotsandpencils.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614

Interested in sponsoring the show? nlw@aidailybrief.ai

Paratici returns: Can 2 Sporting Directors work? + Villa preview

The View From The Lane: The Athletic FC's Spurs show

Young players making international impact

The AI-powered Podcast Player