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The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

AdTechGod Pod

CHAPTER

Navigating CTV Advertising: Challenges and Opportunities

This chapter explores the complexities of proprietary technology in Connected TV advertising, focusing on the balance between controlled and open buying environments. It also examines the role of interoperability, efficient measurement, and potential partnerships in enhancing buyer experiences and revenue models.

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