How to Encourage Your Users to Have Fun With Your Products and Services

For a long time, I was like $30 a month to access Gmail. Why would I want to do that? And I don't know why until eventually I gave up and got on the onboarding call. It's funny you should mention that because when I was doing the initial fundraising pitches for superhuman, well, here in Silicon Valley, investors famously love their Teslas.

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