Lenk: We have to think about what we are legitimately going to regret in the future. Andte em is, chris, i don't think it's even that insit fault. The problem is, is that no one ever, no one ever teaches us that. He says when we try to anticipate our regrets, we sometimes index on fears of risk and make a suboptimal decision. But if we can back into this, for instance, iphone 6 will let me know whether I'm right or not.