I think everybody assumes that there will be some kind of substack bundle some time. But you just have to keep in mind how unusual these products are, right? Like platform or costs a hundred dollars a year. That's very expensive for a media product,. You can get most magazines with incredible journalism delivered to your house for what, like, six bucks a year, 12 Bucks a year, they'll pay you. I would buy yours, if you didn't give it to me for free. Ah, and betimes ico iei only less, i pay for the times. There is going to be a point where consumers re like, i don't want to buy all these things