Introduction

Kate is director of social media at the keen folks, additional transformation agency based between new york, mexico city and barcelona. Can't you tell us something that most people don't understand about how social media work nowadays? I'm going to give you two answers. Best answer is really obvious, but it's something that we all overlook. Social media is about beings, sure. So even though when we think facebook or ticktock, or instagram, our thoughts immediately jump to,. ok, what can i post? What content can i put out there? What shall i be publishing? This is 50 % of the equation. The other 50% is finding accounts,