13min chapter

How I Built This with Guy Raz cover image

Briogeo Hair Care: Nancy Twine (2020)

How I Built This with Guy Raz

CHAPTER

Diversity Representation and Urban Outfitters

They discuss the assumptions people made about the products based on the founder's race and gender, and the intentional representation of diversity in the brand's imagery. They also mention the quick response from Urban Outfitters leading to securing an order and attracting investment from Philip.

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