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Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

The CMO Podcast

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Introduction

Joel Ashinsky is the SVP and Chief Marketing Officer of Applebee's. His first date with his wife was at a spot on competitor of ours 27, 8 years ago. The slogan says it all, eatin good in the neighborhood. There is something about casual dining that has sustained over our 40 years.

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