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Can we have a roadmap and custom work? | Steve Johnson

Talking Roadmaps

CHAPTER

How to Use the Roadmap in Marketing

"I think fundamentally, the roadmap wants to be here are the initiatives or ethics that is part of our overall plan," he says. "We generate a whole bunch of leads in marketing for sales to follow up on and some of them they follow up on." He adds: "Even with fuzzy dates, like second quarter, each audience hears something different"

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