The Value of P G Self Service

Last year we more officially rolled out the higher level software skew. We've created this really virtuous cycle where people who aren't ready for enterprise get qualified and put back into self serve. Anonymous visitors who come to the website, but meet all the criteria for our enterprise product, automatically get funnelled over to our direcsals team. It's kind of like we're just creating this really efficient, what is a good metaphor? It's like a really efficient librarian who's pointing you to the right stack at a right time. That's what we want to have happened. And we want every person to leave the library happy with the book that they wanted.