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The Role of Innovation in Healthcare
Insurance companies are not aligned with getting those patients healthy they're aligned with not paying at all. So if that same hospital or Medicare for that matter could go to the creator of that new specialty medication and say look we understand that you've got to make a profit right? The risk mitigation side of selling what you've innovated on becomes a lot cleaner and a lot more applicableright because the hard part of the innovation is how do you sell it and how do you deal with people who aren't ready to take on the new innovation versus those who are and pricing it to deal with that curve.