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Chief Twit, Apple’s Earnings, and Guest Margaret Sullivan
Pivot
Subscription Is a Better Business.
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There is huge surplus value when Caitlin Jenner gets paid $400,000 for a promoted tweet. I think it would be reasonable for Twitter to take 30% of revenue that is created as value on our platform. The subscription recognition, their current business doesn't work and capturing some of that surplus value is absolutely the right strategy. It should be similar to how you price an airline seat. An airline seat is worth different amounts to different people at different times. And guess who's doubling in revenue this year? The most moderated platform in the world.
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