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Ep 457 Negotiation Masterclass: Harvard’s Jim Sebenius on Maximizing Your Business Sale

Built to Sell Radio

CHAPTER

Understanding 3D Negotiation: Architecting Success Beyond the Table

This chapter delves into the vital traits of an effective salesperson, emphasizing the importance of empathy combined with competitiveness. It introduces the '3D negotiation' framework, focusing on tactical skills, deal design, and strategic setup to enhance negotiation outcomes.

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