
David Barton-Ginger on developing the All-Blacks digital presence for a global audience
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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How Do You Coordinate a Team in Multiple Locations?
We want the fan to feel like that on the shoulder of the team. The other, think, is really about using our unfair advantage. It's certainly something that we use as our north star in terms of measuring whether we're doing a good job or not. So from am, i guess, team collaboration point of view, how do you coordinate it? "It's a lot easier now than what it was a yose"
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