Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

00:00

How Do You Coordinate a Team in Multiple Locations?

We want the fan to feel like that on the shoulder of the team. The other, think, is really about using our unfair advantage. It's certainly something that we use as our north star in terms of measuring whether we're doing a good job or not. So from am, i guess, team collaboration point of view, how do you coordinate it? "It's a lot easier now than what it was a yose"

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app