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Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers
eCommerce Evolution
Gated Content Lead Magnets Trip Wires
Gated content offers are your lead magnets. They serve one purpose, to typically hook somebody that may not be ready to buy or maybe they need more information. It also could be for somebody that's product or problem unaware. So using a good gated content offer can hook somebody who has the need. You can get them in on the back end and then sell the solution to that problem.
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