Point Forward with Andre Iguodala and Evan Turner cover image

Building Greatness: The Evolution of the G League & the Launch of our Podcast (feat. Earn Your Leisure)

Point Forward with Andre Iguodala and Evan Turner

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Evolution of Branding in the NBA

The chapter explores how NBA branding has shifted towards individual athletes building their own brands, emphasizing the importance of on-court success. It discusses the impact of technology, player-fan interactions, and the growing accessibility of athletes to fans, regardless of their superstar status.

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