Building Greatness: The Evolution of the G League & the Launch of our Podcast (feat. Earn Your Leisure)
Point Forward with Andre Iguodala and Evan Turner
Evolution of Branding in the NBA
The chapter explores how NBA branding has shifted towards individual athletes building their own brands, emphasizing the importance of on-court success. It discusses the impact of technology, player-fan interactions, and the growing accessibility of athletes to fans, regardless of their superstar status.
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