6min chapter

The Tim Ferriss Show cover image

#383: Mike Phillips — How to Save a Species

The Tim Ferriss Show

CHAPTER

How to Incentivize the Behavior You Want

Sen. Cory Booker: "I think humans, all humans, including me, are prone to look for the path of least resistance or the least amount of work that can do the most" He says he would be more than willing to incentivize coexistence with gray wolves by advocating for very liberal management on private land. Booker: If you're a rancher who doesn't want to shoot wolf because it could kill your livestock, there's no free lunch in my life. But if you choose to put a gun to your head and said your business model has to rely on using public grass at low cost, I'm not going to stop you.

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