The chapter explores the significance of building a community through personal interactions in content creation, emphasizing the impact of gratitude on audience engagement. It also delves into monetization strategies such as sponsorships, coaching, and affiliates, with a focus on creating high-quality, partially gated content for better value. The speakers share insights on the growth of newsletters, brand building, and unexpected interactions with influential readers.
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year.
In this episode, Dylan & Chenell discuss…
- The Genesis of Growth In Reverse: How Chenell's curiosity about newsletter monetization led to the birth of an invaluable resource.
- Research-Driven Content Creation: The meticulous process behind each deep dive and how Chenell uncovers the secrets of newsletter growth.
- The Power of Community and Networking: Chenell's strategy in leveraging social media and genuine engagement to boost her subscriber count.
- Monetization Without A Paywall: How Chenell utilizes sponsorships and coaching to sustain her newsletter, maintaining free access for her audience.
- The Future of "Growth In Reverse": Chenell’s vision for expanding her content through coaching, speaking engagements, and potentially, audio formats.
- ...and much more!
OTHER LINKS MENTIONED
Growth In Reverse newsletter
Chenell on Linkedin
Chenell on Twitter/X
Dylan on Twitter/X
SparkLoop.app
SparkLoop's Paid Recommendations
SparkLoop Partner Programs
SparkLoop Affiliate Contest