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The Importance of Strategy in the Medical Industry
"I've been thinking a lot about strategy lately, and just absolutely how critical it is because it's not a plan," he says. "We have to change our offering right now. If we wait five, 10 years, it's going to be the man's side." He believes that in the long term, customers always gravitate towards perpetual value. 'The only way to tie those two things is to subscribe'