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SEMPRE: Smart Devices for Medication Adherence with Chris O’Brien, CEO of AdhereTech

Outcomes Rocket

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Is There a Future for Clinical Trials?

There is this amazing sort of triangle between, you know, the technology that spins off this data, the analysis of it, work out what needs to happen. And then that ability to either nudge a patient up close with a bottle or to actually bring in a human and have a human to human conversation that can provide that right motivation. So yeah, it's cool. In terms of the, you know,. when you think about sort of clinical trial type applications versus,you know, because I know one of the big costs for farmers always being,You know, getting enough people into a trial. One of the challenges is being they make an assumption about the adherence that's going to occur

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