Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
Make It Happen Mondays - B2B Sales Talk with John Barrows
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The Swift Brand: Admiration and Impact
This chapter explores Taylor Swift's remarkable brand and her strategic approach to business, highlighting the admiration she has earned through her impressive career. The discussion includes the personal connection the guest has to her music, as well as the key attributes that define successful artists in today's ever-changing music industry.
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