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Reinventing Retail — Ben Kaufman
Future of StoryTelling (FoST)
The Future of Storytelling Podcast
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Ben: I think many creatives would absolutely agree with you that having some frame, some constraints is actually a boon to creativity. The thing that keeps us going is walking into stores every day and seeing those smiles and seeing the kids having fun. And it's really great because that's literally an emotion that we see so much of every weekend. We definitely don't want to make kids cry for any other reason than making them not want to leave the store.
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