15min chapter

Creator Science – Learn from today's top content creators cover image

#161: Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more

Creator Science – Learn from today's top content creators

CHAPTER

B2B Creators and Audience Awareness

This chapter explores the concept of B2B creators and the potential benefits and risks for both companies and creators. It discusses the importance of audience awareness, using the example of a YouTube channel where the face of the channel announced their departure and revealed a whole team behind it. The chapter also touches on the opportunity for in-house creators to build their brand before venturing out on their own.

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