A Sports Super Bundle, The Next Challenge for Digital Advertising, Zuckerberg Reviews the Apple Vision Pro
Sharp Tech with Ben Thompson
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Challenges and shortcomings of video ads on the internet
The chapter discusses the challenges and shortcomings of video ads on platforms like YouTube, including their failure to convert viewers. It explores the history of advertising formats, the advantages of text and image-based ads, and the difficulties of transitioning from TV advertising to the digital space.
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