How to Innovate for a Product?

iFon boss says you need instable products. You need to give incentives to the customer. There 's something called delighters. And they're nice to have, a nice to have ar blingy items but not necessary that the customer want. Those are ways to attract customers to like something. Example, i fon uses is red. Iphon red, a lot of people like go behind iphon red because of er the strong liking towards that color. If once they identified that with red, they went with iphons with which had all those other colours and so on. The you have to like a product and not like a product in order to become a