How to Hack Value Before Hacking Growth

Never skip value hacking. Sara showed example after example of how so called experts told her they were building the network the wrong way. You want to test a few different sales techniques, or growth axs, depending on your market and product category. For sarah in the next door team, a great example of growth test was the decision to partner with the government and police. She knew by then that they needed a fly wheel to help spread the word organically. But she waited until she had high confidence that she 'd proven the value hypothesis. If you get it right, it'll be your super power.