3min chapter

Hidden Brain cover image

Choose Carefully

Hidden Brain

CHAPTER

The Choice Architecture - I'm Shankerve Dante

Columbia university psychologist eric johnson is an expert on the subject of what is called choice architecture. When you have control over the list, you're goin to get primacy. But when the choice architect has control over theList, you may legate recency. This is hidden brain. I'm shanker ve dante. We come back how to apply these insights to improve our lives and the ethical questions that arise when you use psychology to manipulate people.

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