How to Rebrand Your CFO

After the 12 skills and impact mindset we turned our focus towards the CFO. 62% of you say to create that future finance function we need to change the mindset. If you cannot play multiple roles multiple types you're not going to last long as a CFO. We talked about the rebranding from let's say beancomber to business partner. I'm a CFO advocate so of course I'll be pushing for promoting CFOs as much as possible.