Experimental Evidence: Identity Shapes Perception

Status isn't fixed; it's transferred and "bestowed," shaping who gets resources, attention, and opportunity. So argues author Toby Stuart of UC Berkeley in his book, Anointed. He and EconTalk's Russ Roberts explore why hierarchies persist--reducing conflict, allocating scarce resources, and curating our overwhelming choices--and how endorsements, blurbs, and brands quietly steer our judgments, from bookstores to wine shops and art galleries. At the end, Stuart reflects on imposter syndrome and how thinking deeply about the anointed changed how he sees success.