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Why Companies Decide to Sell on Amazon—or Not
HBR IdeaCast
Is There a Pattern to the Type of Companies That Want to Sell on Amazon or Not?
Is there a pattern to the type of companies that do want to sell on Amazon versus those that don't? Does the size of your company really matter or is it just a case by case basis. Hot very high-end luxury companies tend to stay away from Amazon and develop their own sites. The answer is going to be completely different based on how well the company has been doing in terms of its brand and differentiation.
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