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GDC Vibes / data.ai x Sensor Tower / Epic Announcements / US v. Apple

Naavik Gaming Podcast

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Changing Mobile Consumer Spending Trends

The chapter delves into a report revealing a potential decrease in mobile consumer spending, including high spenders, impacting the mobile gaming industry. It discusses the influence of offers on consumer decisions and the importance of tracking ad revenue amidst changing trends. The conversation touches on personalized offers, challenges in acquiring and retaining users, and strategies to optimize stores and increase revenue in the evolving mobile gaming landscape.

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