Competitive Research at Fiverr

Fiverr asked for a budget to conduct competitive research. How did you go about doing that? And was there any pressure for you to come back and show an ROI on that budget? In order to get by in for the competitive research, I wanted to acknowledge that there was a lot of great research that had already been done at Fiverr. A lot of teams we have an internal market research team. We have product teams. We have marketing teams all speaking to customers or maybe looking to some extent at the competitors.