22min chapter

The Great Creators with Guy Raz cover image

How Kenny G Became the Best-Selling Instrumentalist of All Time

The Great Creators with Guy Raz

CHAPTER

Reflections on Success and Craft

This chapter explores an artist's unexpected rise to success with their instrumental music, particularly the song 'Songbird,' and their journey in maintaining authenticity. It highlights the artist's creative process, collaborations with contemporary musicians, and reflections on their investment in Starbucks. Additionally, the chapter discusses the evolution of their fanbase and the dedication required to master both music and broadcasting.

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