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361-A Fight Over Nutmeg

Futility Closet

00:00

Stop All Advertising and Marketing

Gregg is going to give me a strange sounding situation, and i'm going to try to work out what's actually going on by asking yes or no questions. A new business is growing strongly and might soon be the overwhelming market leader in its niche. In order to make sure that they succeed, the owners stop all advertising and marketing for their own company. Is it a product? They sell a product? No. Do they sell like, in experience, like vacations or something? No, just a service. And, ah, ok. It's thi as an illustration of a broader ok.

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