Super Bowl Ads - The World's Most Expensive Advertising

A researcher at miami university measured the recall, the amount people remembered for every add during the two thousand and six super boll. The findings confirmed a strong primacy effect, with slots at the start of the advertising break generating a much higher brand recall. In one study, subjects were shown two very similar packs of bubble gum. When asked to quickly choose a preference, 62 % of participants chose the first item they viewed, and only 38 % chose the second item they viewed.