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How to Market “Zero Trust” Without Making CISOs Cringe

CISO Series Podcast

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Zero Trust

Security professors treat the term zero trust so negatively, like it's a hateful buzz word. One reditor responded that the annoyance comes from an executive who says, just make u zero trust as if it's a switch you can flip. Another editor said, i think one of the reasons it gets a bad rap is because it's objectively impossible to fully implement. You will never reach a hundred % zero truss.

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