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Success by Design with Daniel Scrivner
Forcing Function Hour
The Value of Design Is Intangible
In creating something that's unique and singular as it seems, so much of the value of design is intangible. Many aspects of design are not things that you would be able to measure or should even try to measure. Datais very helpful when you're an refinement mode, particularly when what you're working on is very important to some metric within the business. So there is magic in having a very strong point of view that's not checked by data. You can get into trouble if you're taking that approach with the wrong product.
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