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Gamification – does making things fun work?

Digital Planet

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Gamification in the 21st Century

Gareth Mitchell sat down with Gabe Newell in 2011 to talk about what's changed since then. He says the world could be a lot more fun, but there are still plenty of opportunities for gamification and social interaction. The most impactful example is probably the rings on their Apple Watch; that was a product we didn't have in 2011.

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