AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Branding in Mixed Martial Arts
This chapter explores the essential relationship between mixed martial arts athletes and personal branding, emphasizing the necessity of media presence in today’s competitive sports environment. It highlights how fighters must engage with fans through social media and authenticity in storytelling to build their brands. The discussion also includes contrasting branding strategies among fighters, showcasing the significance of content creation and networking.